Today, lifestyles and social values are represented in an almost
super-realistic way in many new retail venues.
The stores, too, have quickly realized that their images can be critical
to a customer's total shopping experience.
Stores create imagery through an emulation of their enviornment and products,
to project their image and perceive maximum product value
and to leave the customer with memories
and emotions about familiar products.
( Click on the thumbnails, alongside, to view an enlarged version )